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PENSI (Pentas Swara Indonesia), a YouTube video project by Andovi da Lopez and Jovial da Lopez of SkinnyIndonesian24, stands as a vibrant celebration of Indonesia's rich musical heritage. This innovative video seamlessly blends various regional folk songs into a harmonious unity, showcasing fresh arrangements and captivating performances. The project's overarching goal is to ignite curiosity and inspire Indonesians to explore and embrace their diverse cultural roots through the joy of singing regional songs.

Client:

Client:

Andovi da Lopez and Jovial da Lopez of SkinnyIndonesian24

Andovi da Lopez and Jovial da Lopez of SkinnyIndonesian24

Our Role:

Our Role:

Video Shooting and Editing Service Provider

Video Shooting and Editing Service Provider

Year:

Year:

2021

2021

Services Provided:

Services Provided:

Cinematography, Video Editing, Video Direction, Visual Content Creation

Cinematography, Video Editing, Video Direction, Visual Content Creation

The Challenge

The Challenge

Despite Indonesia's cultural diversity and wealth of traditional music, many Indonesians remain unaware of the breadth and depth of their own musical heritage. Regional folk songs often receive limited exposure and appreciation, leading to a disconnect between Indonesians and their cultural roots. This lack of engagement with regional music poses a risk of cultural homogenization and loss of traditional identities.

The Solution

The Solution

In response to this cultural challenge, Andovi da Lopez and Jovial da Lopez conceived the PENSI project. By creatively fusing multiple regional folk songs into captivating performances, they aimed to capture the attention and interest of Indonesian audiences. As the shooting and editing service provider, our role was pivotal in translating their vision into visually compelling content. Through our expertise in cinematography and editing, we enhanced the impact of each performance, ensuring that the video resonated with viewers and inspired cultural exploration.

The Takeaways

The Takeaways

PENSI by Andovi da Lopez and Jovial da Lopez represents a bold and innovative approach to celebrating Indonesia's cultural heritage. As the service provider, we are proud to have played a key role in bringing this project to fruition. Through our collaboration, we have contributed to bridging cultural divides and fostering a deeper connection between Indonesians and their diverse musical traditions. With over 4.5 million views and counting, PENSI continues to captivate audiences across Indonesia, serving as a testament to the power of music in uniting and celebrating cultural diversity.

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